When you want your marketing efforts to pay off, it’s important to utilize an SEO checklist for local small business websites. This type of checklist includes keyword research, optimizing your website and keeping your company’s information relevant on local search engine business pages.
Begin With Keyword Research
The first item on your SEO checklist for local small business websites is keyword research. You need to discover keywords and long-term keyword phrases that can be interjected into the content on your website. For example, if you have a business selling dog training equipment, you’ll want to include associated keywords sparingly throughout your website. This helps the search engines understand what your content is about and adds valuable content to your site.
Optimize Your Website
Another important item on your SEO checklist for local small business websites is to make sure your website is fully optimized. This can include important criteria such as website page loading speed and making sure your site is mobile friendly.
Get Listed in Local Business Pages
You’ll also want to make sure you’ve got your company listed in local business pages that are run by a search engine. Make sure your business information such as hours, address and location are listed correctly and include images that can help your customers. A final tip is to make sure you respond to customer reviews, even if they are bad.
By following these items that are on your list, it can help generate more traffic and create more sales for your business.
