As online technology is constantly updating and improving, so are social media trends making 2019 a really exciting time for media makers, influencers and businesses alike. With over 2 billion people connecting through social sites and new technological advancements on the horizon, there’s clearly much to look forward in the New Year.
Improvements in Augmented Reality
The popularity of filters on top media streams like Snapchat, Instagram, Facebook is undeniable. However, these filters do more than just give users funky hats or cute glasses; they are virtual stamps for businesses. As augmented reality improves, these filters can grow from being a simple location tag to including actual products that social media users can buy.
Virtual Video Madness
Video is the most popular form of media on the web today and its popularity just keeps on growing. Every day there are new YouTubers by the hundreds, Instagram launched its very own Instagram TV, and Facebook allows for a multitude of video capture and upload styles. In 2019, expect more innovative ways to incorporate video marketing into social media management through live-streaming and interactive experiences.
Bring on the Chatbots
The chatbots of yesteryear have a notoriously bad rep for being, well, too robotic. They couldn’t answer questions correctly, got stuck in question loops and would ruin customer service experiences. The chatbots of 2019 and beyond are smarter, more personal and engaging, and can really help improve sales and customer feedback. Better codes and algorithms are leading to more satisfied customers and sales instead of losses.
Increased Influencer Marketing
Influencer marketing is one of the most effective forms of sales and product awareness out there today. Millions of social media users are watching their favorite YouTube stars describe, display or direct them towards awesome products. As 2019 comes along, anticipate more brands – large or small – switching to a more social, genuine feeling marketing strategy.
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