Every business professional has a printed business card. These are an effective way to network, provide information to prospective customers or to advertise a business.
The only drawback to a printed business card is the need to have personal contact to provide the information. As more and more business is done online, particularly with B2B (Business to Business) sales, it is only logical that the traditional printed copy would evolve into a digital business card.
There are many different advantages to consider with a digital business card. This doesn’t mean the professional has to give up the standard printed card, but it does mean there is now the option to share electronically as well as to provide a physical copy of the card. Many business professionals now have both and may provide a physical card and then a following up electronic business card as an ideal way to start a sales conversation based on the initial in-person meeting.
Integration of Information
With the virtual nature of the electronic business card, it is possible to include a wide range of information on the card as opposed to the limited space on a printed card.
Most business cards in printed form begin to look cluttered if you include more than an email and phone number along with the website, business name and, of course, your name and professional designation. Adding Facebook, Twitter or LinkedIn addresses creates too much text on the card.
With a digital business card, it is possible to embed a video, which is an ideal way to have a brief, personal message about the business or services offered. This is also an ideal way to connect with your target audience through any type of device from a smartphone or tablet to a computer.
Instant Contact Options
When customers or other professionals have your electronic business card, they can simply click on a button to connect. This includes through any social media platforms, to make a phone call or to send a text.
When convenience counts, having the ability to connect quickly is an important advantage. No more hunting for cards in a wallet, everything needed to connect is right at your customer’s fingertips.