A recent study conducted by WowMakers found that 52% of marketers polled believed the video was an essential part of raising brand awareness. For new business owners, using the power of video can help spread their message to the masses. While making a corporate video may sound fairly simple, it is actually quite complicated.
Business owners who try to DIY a corporate video will usually regret it due to the less-than-stellar results this will produce. Working with a reputable Video Service in Lexington KY is a great way to bring the vision a business owner has to life. Read below to find out about more about the mistakes a professional video service can help a business owner avoid.
Avoid Making The Video All About the Business
Some business owners think that making a video all about their business is their best move. The truth is that most people who watch these videos want the content geared towards them. Aligning the material in a video with the buyer’s journey is a great way to make it more appealing.
A professional video service will be able to help a business owner come up with a script. This script will help everyone involved stay on track and avoid filing a video with useless information.
Having a Call to Action is a Must
Often, business owners will get so wrapped up in making an entertaining and trendy video that they forget all about adding a call to action. The call to action in a video helps to guide the watcher to the company’s website or social media channels.
Having a strong call to action will allow a business to convert the watchers of their videos into customers. With the help of marketing professionals, a business owner can develop an enticing call to action for their videos.
Finding the best Video Service in Lexington KY will require a business owner to do a great deal of research. Choosing First String Media Productions will allow a business owner to take advantage of the experience they have. Visit their website to get a firsthand look at the work they have done in the past.
