Ecommerce development in New York is a lot like building a website on steroids. You have to do all of the normal work associated with website development, but there are a lot of extra features that need to be attended to as well. The importance of security and privacy are increased tenfold after clients begin providing home address information and credit card numbers.
What are some of the common considerations that need to be kept in mind when developing an e-commerce site? Here are just a couple.
Should Guest Checkout Be Allowed?
In the past, guest checkouts were somewhat of a rarity. Today, it has become an industry standard. Forcing customers to register before purchasing is a great way to get the information you need for follow-up marketing efforts, but it’s also likely to scare away potential buyers who simply don’t want to sign up. A happy medium is to allow buyers to instantly create an account after the purchase using the information they provided during their guest checkout.
Keep The Speeds High
This is one area where ecommerce development in New York doesn’t differ from any sort of website development anywhere else in the world. Visitors to a site expect every page of that site to load quickly. Studies have shown that nearly half of the people who visit a site will leave if a page takes several seconds to load. This problem is intensified on e-commerce sites because most buyers do their shopping on their mobile phones, where their speed expectations are even higher. If you want the people who visit your site to become buyers, then you need to ensure that every page loads in under three seconds.
How To Get It All Done
Luckily, you don’t have to worry about implementing all of these features and improvements by yourself. An effective Ecommerce development in New York is handled most effectively by trained professionals. They will ensure that guest checkout is a smooth process that encourages buyers to register and they make sure that every page loads as quickly as possible. The end result is a fast, responsive e-commerce site with a professional appearance.
