When you are working to advertise and promote your business, you know that the creation of your marketing materials is just half of the fight. When you have invested time and put care into the creation and the printing of custom promotional products, such as flyers, pamphlets or booklets, from printing services in California, then you should take just as much time in the distribution process.
However, with such a wide array of distribution methods available, you may not know which marketing distribution method will work best for you and your business. The good news is that the tips here will help you to find creative and new ways to distribute all of your marketing materials.
Fairs and Festivals
This is a traditional option, but one that will work great. You will be able to attract a large number of customers when you attend fairs or festivals and distribute your materials. The advantage of handing out your materials at a fair of festival is that you will know that the attending audience is in a great mood, which will help to ensure a positive association with your company later on. However, if you opt to distribute your flyers in a parking lot, or even from door to door, you may catch consumers when they are in a not so great mood.
Put a Face with Your Brand
If you just paper a parking lot or neighborhood with your marketing materials, chances are you will not get much of a response. This is because this is considered a rather large nuisance and you will not be able to captivate your audience with this method. If you do want to distribute your flyers in a neighborhood or at a parking lot, you should remain present and hand them to the people. This will create a smiling and cheerful association with your business.
Offer a Discount or Coupon
You can also opt to disguise your marketing materials as a discount or coupon. If you do not have any type of coupon included on the material, then you should consider stapling a coupon on the sheet. When you are actively passing these out, it will be much more likely that they will be retained since the receiver will get a coupon or discount.
There is no question that marketing materials are essential for any business; however, considering how to creatively distribute them is also essential.
