Just ten short years ago, or maybe even less, women were constantly pummelled with unrealistic images of what they should look like. This ridiculous view made it impossible for most women to feel good about themselves and no doubt even led to some serious eating disorders. However social media has changed the way women define beauty and has also allowed them to feel more in control of how they feel they should look.
Dove Campaign
You may or may not recall the mind blowing step Dove took away from the standards of branded beauty and towards real women with their Dove Campaign for Real Beauty. Suddenly people were looking at full sized billboards plastered with full sized women, freckles and less than perfect hair. The images made a statement that has been carried on with all of Dove’s efforts to instil not only in women, but more importantly girls a sense of self and how we are all beautiful. Dove changed the campaigns of many companies from food and health products to makeup and hair care. Dove recently conducted a study that showed us something even more hopeful which was that now 82 percent of women see social media as the newer and truer source for how we define beauty.
Celebrities and Models
Unfortunately the social pressures of having to look like a model were often too much to bear and had a terrible affect on youth. Social media however is changing that view and 63 percent of the women surveyed had changed their tune and now felt that social media had far more impact than movies, magazines and music. This is good news to Online Marketing Experts in Los Angeles who can look for new ways to use social media for health and beauty brands.
Selfies
Selfies allow girls and women to take pictures of themselves from the angles and views they find most flattering. Social media allows women to take their own image and own it and share it as they wish. It also provides opportunities for girls and women to share their feelings in an honest and often anonymous way despite negative trolling. This is helping to bring a world of hurt to the forefront and help people to stop and think.
To speak to an online marketing expert Los Angeles health and beauty companies can trust contact Top Tier. Visit for more information on social media.
